As marketers, many try to have mass appeal. Mass audience. Lots of buzz, and lots of people talking. That seemed to be the goal of the strategies that my marketing professors drove home in college. Isn't it time for a shift though? TV Advertising re
As marketers, many try to have mass appeal. Mass audience. Lots of buzz, and lots of people talking. That seemed to be the goal of the strategies that my marketing professors drove home in college. Isn't it time for a shift though? TV Advertising re