There’s No Such Thing As Social Media

...I said, shooting myself in the foot. Though, not technically accurate, the phrase “Social Media” as we use it today, is, for all intents and purposes, meaningless. How did I reach this conclusion? Well, for starters, all media is by definition

Social media is social. A two-way street. DYNAMIC.

Things to remember!

 

Marketing Shift: The Three R's

As marketers, many try to have mass appeal. Mass audience. Lots of buzz, and lots of people talking. That seemed to be the goal of the strategies that my marketing professors drove home in college. Isn't it time for a shift though? TV Advertising re